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Our Story

The Heart Behind the Shine

Essence by Shine was built on the belief that everyone — regardless of age, gender, or skin type — deserves to feel confident, cared for, and completely themselves.

Raffinee 'Shine' Delacruz, BSN, RN, performing an injectable treatment at Essence by Shine in the Bay Area
Meet Shine

A passion for helping people glow

My journey into aesthetics didn't start in a clinic — it started with a feeling. The feeling of walking out of a spa and suddenly standing a little taller, smiling a little wider, and seeing yourself in a completely new way.

I wanted everyone to feel that. So I made it my life's work.

I started my aesthetics career in 2021, refining my skills through hands-on practice and ongoing training in injectable techniques, skin treatments, and aesthetic medicine. In 2026, I founded Essence by Shine to create a space that was different — warmer, more personal, more intentional. A place where your goals come first, and where you never feel like just another appointment on a busy calendar.

Every treatment I provide is guided by one principle: enhance what's already beautiful about you. Not a trend. Not a template. Just you — at your best.

— Shine

What I Stand For

My values, your experience

These aren't just words on a wall. They're the standards I hold myself to — every single appointment.

Personalized Care

Every client is unique — your skin, your goals, your comfort level. I tailor every single treatment to you, never to a cookie-cutter formula.

Expertise You Can Trust

Licensed, certified, and committed to continuous education in the latest aesthetic techniques and safety standards. Your results are always in expert hands.

Inclusive by Design

Beauty belongs to everyone. No matter your gender, age, or skin type — you are welcome here, and I am dedicated to helping you feel your absolute best.

Training & Certifications

Credentials that matter

Your safety and results are my top priority. Here's the training and certifications that back every treatment I provide.

Education

Licensure

  • Registered Nurse (RN) — State of California

Aesthetic Training & Continuing Education

Neuromodulators (Botulinum Toxin)

  • Level 3 Tox Master Class — Persimmon Life
  • Daxxify Advanced Training — Revance Aesthetics
  • Level 1.5: Beyond the Basics — Tox Innovations
  • Level 2 Advanced Tox Certification — Persimmon Life
  • Level 1 Basic Tox Certification — Persimmon Life

Dermal Fillers & Facial Balancing

  • Filler Training — Prollenium
  • Dermal Lip Filler 2.0 — Persimmon Life
  • Midface Filler: Cheeks, Chin & Nasolabial Folds — Persimmon Life
  • RHA Filler Training — Revance Aesthetics
  • Lip Filler Training — Cassandra Reyes, NP, The Lip Fairy Aesthetics
  • Introduction to Dermal Fillers — Persimmon Life

Regenerative & Collagen-Stimulating Treatments

  • Online Dermastamping Course — Persimmon Life
  • Microneedling & Hair Restoration with PRP and PDRN — Persimmon Life

Chemical Peels

  • VI Peel Training

IV & Wellness Therapies

  • Online IV Wellness Therapy Course — Persimmon Life
  • IV Therapy & Blood Withdrawal — Astute Nurses
Let's Connect

Come in. Let's talk about your shine.

Book a complimentary consultation and experience the Essence by Shine difference firsthand.

Medical Oversight

Medical Director

All injectable and medical aesthetic treatments at Essence by Shine are performed under the supervision of a licensed physician in accordance with California state law.

Dr. Clifford Liu, MD — Medical Director, Essence by Shine
Background

Meet Dr. Clifford Liu, Medical Director for Essence by Shine. Dr. Liu brings over two decades of medical experience, leadership, and patient-centered care to the practice. Originally from Kansas City, Kansas, he completed both his undergraduate studies and medical degree through the prestigious six-year medical program at the University of Missouri–Kansas City (UMKC).

Training & Hospital Career

He went on to complete his Internal Medicine residency training at the University of Southern California (USC) and has worked as a Hospitalist in Southern California for more than 20 years. Throughout his career, Dr. Liu has built a strong reputation for clinical excellence, patient safety, and compassionate care.

Aesthetic Medicine

In addition to his hospital medicine background, Dr. Liu has served as a Medical Director in the medical aesthetics and IV hydration industry for the past four years, overseeing multiple medical spa practices throughout California. His extensive experience in both traditional medicine and aesthetic medicine provides a strong foundation for safe, ethical, and results-driven treatments.

At Essence by Shine

As Medical Director for Essence by Shine, Dr. Liu provides clinical oversight and guidance to help ensure the highest standards of patient care, safety, and compliance are maintained across all services.

Education

Residency

Clinical Experience

  • Hospitalist, Southern California — 20+ years
  • Medical Director, medical aesthetics & IV hydration — 4 years overseeing multiple practices across California

Licensure

  • Physician (MD) — State of California, License A70044
  • NPI: 1831299528